I definitely agree with this article, because I know that I do the same thing.
"Ethnicity and race - especially race - are important factors in campaigns all over the country," says the article. I remember during the presidential campaign/election of 2008, forget party lines, it was alllllll about race, to a slightly smaller degree, gender.
"We know that people will vote for the person closest to them... and the less detail they know about the candidate, the more important ethnicity or race is in making that vote,'' said Marvin Dunn.
While not true for everybody, the majority of people will most likely vote for the candidate most like them, just like when deciding who to sit next to in a room, or who to talk to among a big group of people you don't know.
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